Accell, Europe's biggest bike supplier heads to Taipei Show


A full contingent of Accell executives is preparing to head to Taipei, as the Dutch-based bicycle and fitness company steps up its investments in Asian markets.
"The Taipei show is unlike any other because it involves purchasing as well as sales," said René Takens, chief executive of the Accell group. "Taipei is where we will hold final discussions with our suppliers about the upcoming range, but it's also an opportunity to strengthen our presence in Asian markets".

The Accell group, behind brands from Sparta to Winora, Batavus, Ghost, Lapierre, Koga-Miyata, will send about 25 people to welcome visitors at its booth in Taipei this year। Along with purchasing and product development staff from many parts of the Accell group, the contingent will include international sales executives from Lapierre and Ghost Bikes, the two brands picked by the Dutch group to spearhead its investments in the Asia-Pacific region.

According to Florian Robin, international sales manager at French brand Lapierre, "The Taipei show will be most important for us, as it should enable us to finalise agreements in several Asian markets," said. "We will move cautiously, building Asian relationships for the long term".